In my 30-year career in commercial real estate, I’ve seen all kinds of marketing strategies. In my experience, tenants are often unaware of the key qualities in an advisor that reliably predict success, making them susceptible to selecting the wrong advisor. To achieve optimal office leasing outcomes, occupiers need to engage a service provider who
Real Estate
Every week, we wrote ads. Depending on how well you were doing as an agent, you got either one, two, … [+] or three ads. Getty When did “advertising” morph into “marketing?” And precisely how well is either working for real estate in 2019? When I entered the residential brokerage business in the fall of
In a town known for its swimming pools, this one makes a statement with sides and bottom lined with … [+] mosaic glass tiles. Noel Kleinman Real Estate Photography Building a new house in Beverly Hills, California, is a challenge. A Design Review Commission applies very stringent guidelines to every element of the design and
GEYSERVILLE, CA – OCT. 25: Gov. Gavin Newsom tours a home destroyed in the Kincade Fire, Friday, … [+] Oct. 25, 2019, in Geyserville, Calif. (Karl Mondon/MediaNews Group/The Mercury News via Getty Images) MediaNews Group via Getty Images It could be days or weeks before California’s wildfire menace lets up, and the Atlantic hurricane season
The real estate market can a difficult industry to get going in successfully, especially when you’re first starting out. Having a better understanding of what’s important to focus on can mean the difference between making a savvy investment and buying a headache, and one of the best ways to develop the skills you need is to read
The newly restored gardens at the Hampton-Preston Mansion are a delight for strollers. Courtesy Historic Columbia Robert Mills is best known for his design of the Washington Monument on the Mall of the National Capital. The 555-foot obelisk was, for a time, the tallest building in the United States and, since its September re-opening, is
Single-family rentals (SFRs) have long been an asset class that’s dominated by mom and pop investors. Even with the rise of institutional investors that began investing heavily in SFR during the post-recession years, small-scale investors still remained king. Today, less than 2% of all SFR homes are owned by institutional investors. Meanwhile, 87% are owned
Until very recently, the national commercial real estate conversation was focused primarily on “the big six” cities: Boston, Chicago, Los Angeles, New York, San Francisco and Washington, D.C. These so-called 24-hour cities offered the best investment opportunities and therefore attracted the most attention. Today, though, the conversation has changed. Investors are looking beyond the big
The 75-foot indoor lap pool will open to an outdoor terrace complete with lounge, dining and … [+] sun-bathing areas, all with the backdrop of the Chicago Tribune sign. Tribune Tower Residences rendering Tribune Tower, a historic Chicago structure with global significance, is undergoing a major renovation that will transform it into luxury condominiums. The
When faxes first came in I was still working primarily as an agent, and they seemed like magic. A … [+] document which, in the past, would have been mailed or hand-delivered was suddenly available almost instantaneously. What could be better? Getty The fax machine transformed our business. At first, I thought that was great.