Quarterback Dorian Thompson-Robinson #1 of the UCLA Bruins passes against the Oklahoma Sooners in the first half of a NCAA football game at the Rose Bowl on Saturday, Sept. 14, 2019 in Pasadena, California.
Keith Birmingham | MediaNews Group | Pasadena Star-News | Getty Images
The NCAA is finally embracing “change” and starting the process of allowing student-athletes to profit off of their name, image, and likeness, the organization announced on Tuesday.
“We must embrace change to provide the best possible experience for college athletes,” Board of Governors chairman and president of Ohio State University Michael V. Drake said in a statement. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”
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